Experience — Jaime Cabrera
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Welcome

Hey there. Thanks for checking out my online portfolio. A little about me. At my core, I am a storyteller. Whether I’m writing a song, recording my podcast, writing a book (see below!) or crafting creative for a multimillion-dollar marketing campaign, my goal is to tell stories that move people. I’m an idea guy who thinks really big but sweats the small stuff too. I’ve also developed a lot of business acumen along the way.

In other words, I’m not just good at coming up with kick-ass creative, I also know that the best ideas come from sound marketing strategy based on consumer insights. And finally, if you ask the people I’ve worked with, they’ll tell you I’m a visionary leader who also knows when to “roll up my sleeves” and how to create a fun and exciting work culture that produces the best results. So, shoot me an email or give me a call. I’m always up for talking shop. Thanks.

 
 

Resume
 

Jaime Cabrera ECD

// PROFILE

Award-winning creative leader with a passion for driving and evolving brand strategy across all consumer touchpoints and channels. Unique ability to fuse strong business acumen with creative chops to conceive, develop, and execute innovative and effective marketing experiences for world class brands. Known for solutions that tell a compelling story, build consensus, and move people to action. Visionary leader dedicated to inspiring and developing creative teams.

// PROFESSIONAL HISTORY

VP, Group Creative Director | 2022 – Present  

Innocean | Huntington Beach, CA

Tapped to expand creative offering in experiential and content for long time client Hyundai. Inspire and lead a team of creators to ideate, develop and execute innovative and immersive experiences that provide measurable ROI. 

 

SVP, Executive Creative Director | 2012 – 2022 

R&CPMK (Formerly Advantage) An IPG Agency) | Los Angeles, CA

Built a new agency from the ground up (Advantage). Inspire, guide and challenge diverse creative teams in LA and New York to deliver world-class creative work. In 2021, Advantage merged with sister IPG Agency R&CPMK. Manage a team of 12 for a $50M+ agency, working across all channels including PR, Social/Digital, Influencer Marketing, Branding, Video Content, Experiential and more.

VP, Senior Creative Director | 2006 – 2012

Jack Morton Worldwide | West Hollywood, CA

Developed compelling, fresh, effective creative branding solutions for a
variety of top brands from ideation to delivery. Key clients included Hyundai, DISH Network, NBC Universal, Suzuki, Alltel Wireless, and Nike. Significantly improved new business pitch win rates by developing a new creative strategy process and introducing new ideation techniques.

Creative Director | 2000 – 2006

Time Warner Inc. | Los Angeles, CA

Award winning tenure writing, producing and directing over 200 TV commercials.

Copywriter/Producer | 1997 – 1999

The Laster Group/CultureSpan | El Paso, TX

Wrote, produced and directed countless radio, TV and print advertising campaigns. En Español también.

// Relevant Skills

 

  • Strategic / Critical Thinking

  • Big Idea Concepting

  • Creative Writing

  • Art / Design Direction

  • Creative Pitching

  • Content Creating

  • Music Production

  • Interactive / Digital Content

  • Social Media Integration

  • Tactic Development